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BroadcastRoom White papersThe new Nokia Prism collec

Nokia tunes into the cultural zeitgeist with its modernist collection of fashion-alert mobile phones. The Nokia 7900 Prism and Nokia 7500 Prism with their
sophisticatedly glamorous high-gloss black façades reflect an independent attitude, which looks firmly to the future.
Provocatively alluring to both sexes, the Nokia Prism range also leaps past conventional design in its ode-to-architecture sharp angled lines and graphic light-refracting color.

Standing out as opposed to slotting into the mobile phone milieu, the Prism collection artfully plays with juxtaposition: matt meets shine; light plays of dark; color and cool steel spliced black and sharp lines finish in softly beveled edges.

Asymmetry and geometric lines are Nokia Prism's main design vein,
which is reflected in the unique diamond-cut raised key-mat. Inspired by progressive architectural feats such as the Munich Stadium, the Bank of
China and Prada's shop in Japan, this 3-D textural key-mat is as visually appealing as an archly modern Sir Norman Foster building or Chanel's iconic quilting.

A collage of design-driven cultural reference points entailing: 1950s rebellion; 70s punk; 80s graphics-led album cover artwork and Deconstructivism – Prism phones are concept-driven design objects cut with an individualist edge. Bringing these trends right up to date Prism's haute-sheen finish taps into current fashion leanings as big hitter names (Burberry Prorsum; Dior; Lanvin and Chanel) parade a stream of high-shine accessories.

Nokia 7900 Prism
The aesthete's dream device; the Nokia 7900 Prism juxtaposes its sleek liquorice-black face with a cool anodised aluminum reverse-side, which is intricately coin-stamped and laser-etched in Nokia Prism's signature diamond-cut design.
This linear strictness spills over into a ground-breaking Organic LED light display that emits light-focused graphics. Akin to an abstract artwork, the wallpaper subtly alters throughout the day according to time as well
as battery and signal strength, so that each display is unique.

To drive home this individualist edge, the Nokia 7900 Prism with 3G capabilities has a gallery choice of 49 illumination colors.
Once selected, this color radiates from under the graphic key-mat as well as from the LED display. It also pierces the top of the phone and when the device is switched off – in "full-go-black" mode – this colored slab pulses to signal missed calls and messages.
Nokia 7500 Prism
The Nokia Prism 7500 is the Nokia Prism 7900's quirky sibling. The Nokia Prism 7500's unquestionably cool slick black exterior is spliced with a playful burst of bright accent color. This strobe-light-like band nods to the burgeoning neon lights of contemporary urban club culture and is interchangeable in a trio choice of punchy colors. The Nokia Prism 7500 has a 2 Megapixel camera;
it can record high quality videos and play music for 8.5 hours.

Archly sharp in its design execution the Nokia Prism
collection also heralds facilitation including: easily changeable music
interfaces and a side-situated camera button that makes light work of
picture taking.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries.
Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment,
solutions and services for communications networks.